<p>USC has great programs like journalism/communications, film, etc, that you can't find at UCLA. I chose USC because of the Annenberg journalism program, and because I am oos and got a merit scholarship from USC. Although, I'll admit, I'd rather be in Westwood-it's a much nicer surrounding area than Exposition. I'm also doing the Thematic Option program at USC. It's an honors program that focuses on liberal arts w/ smaller class sizes, etc. So, even if UCLA is higher on the USNews list, there are advantages and disadvantages to both UCLA and USC, and I'm sure you can get a great education at either institution.</p>