@moscott Lots of ways to skin a cat, when it comes to the US News rankings.
As @houndmom said, test scores are only worth 7.5% of the rankings. Others factors have more weight.
UF is focused on three different “areas”.
First, is graduation rates. US News calls this Outcomes and it’s worth 35% of the overall score. It breaks down as social mobility (5 percent), graduation and retention (22 percent), and graduation rate performance (8 percent). Social mobility is looking at Pell Grant student’s graduation rates.
UF wants to raise it’s graduation rates, since it’s a KEY metric with the State of Florida Performance based funding. Improving graduation rates will get UF millions in additional funding (which can then been spent on facilities, faculty and scholarships). It’s not only about the US News rankings.
UF has several initiatives to improve graduation rates. For example, they found that financial challenges is often the key driver for students to drop out of class. They are now trying to identify students that may be at risk, during the semester and offer them additional grants to keep them enrolled.
Next, is Faculty Resources, which is worth 20% of the overall score. This includes class size, faculty salary, student-faculty ratio’s, etc. Improving in these areas directly impacts the services being offered to students. UF is in the middle of hiring 500 additional full time faculty members.
Finally, UF wants to raise it’s national image. This would impact the Expert Opinion element of US News rankings (20%). This portion is based on survey data (peer and high school counselor’s). Raising UF’s national reputation, would add value to an UF degree, and make it easier to recruit students and faculty.
It’s very hard to move these survey results. When UF was able to break into the top 10, it was manly due to a 0.1 point improvement in the survey results.
If UF improves in all of these different areas, then student demand will increase. With more students applying to UF, the school would naturally become more competitive and test scores would increase.