<p>Your right on the money Ali. I don’t know why anybody would suspect that I would suggest that Northwestern would drop out of the top 30. Anybody who has read my posts over the years would know that I place Northwestern in the same group as Brown, Cal, Caltech, Chicago, Columbia, Cornell, Dartmouth, Duke, Johns Hopkins, Michigan, Penn etc… </p>
<p>As for the USNWR methodology, it is intended to drop public universities out of the public eye. It has succeeded with only one demographic. Unfortunately, it is a very important demographic; high school students, many of whom worship the publication. Luckily, the USNWR will never be taken seriously by academe (including graduate school admissions committees) or corporate recruiters, most of which would fall off their chairs laughing at the suggestion that a university such as Cal or Michigan is ranked anywhere lower than the top 15 or top 20. </p>
<p>Cal is now the only public university with any hope of remaining in the top 25 for more than a year or two. UVa and UCLA will likely drop out next year or the year after that in favor of schools such as Wake Forest, USC and Tufts. In the next five years, we will watch as the USNWR tweaks its formula to drop all public universities out of the top 30, starting with Michigan and UNC next year.</p>
<p>Bottom line, ranking public universities in the top does not sell, and since the USNWR college rankings edition (just 1 of 52 editions) accounts for 25% of the magazines entire revenues. The magazine depends entirely on that one edition and will do what it takes to sell (i.e. keep the Northeast and California markets happy).</p>
<p>Let us examine some tricks some universities observe to help boost their USNWR rankings:</p>
<p>1) SAT/ACT reporting
-Superscoring SAT
-Include only the highest ACT scores</p>
<p>2) Faculty resources:
-Include only undergraduate student population in student to faculty ratio
-Break up large lectures into smaller lectures taught by the same professor</p>
<p>3) Financial resources:
-Include medical school
-Several other accounting tricks that I am not entirely clear on (fuzzy math is not my forte)</p>
<p>4) Alumni donations
-Publically humiliate alums who do not donate
-Pester alums annually to give money
-Beg alums for $5 donations and promise that those $5 will be divided into $1 donations annually for the next 5 years…and they report this one $5 donations annually for the next 5 years.</p>
<p>If public universities like Cal and Michigan did that, they too would be ranked among the top 10 nationally. Too bad our schools have integrity.</p>