I have many Asian friends, Indian included. This starts well before college. If the kids dont get into the specialty high schools it is a huge disapointment bordering on embarrassing the family.
When it comes to college time it is all about name recognition and implied prestige. The children are very open minded but the parents and grandparents want nothing to do with schools that aren’t well known to there similarly closed- minded friends.
Generally the parents’ expectations are not in sync with the child’s prospects.