UNC vs. USC (South Carolina)

What’s up guys, I really need some help. To start, I’m trying to decide between UNC and USC on the east coast. I’m planning on being a business major, and I guess I’m a pretty smart kid. The price to the two schools is about the same due to some scholarships. My problem is this: I really like USC, I’ve been a gamecock all my life and love Columbia and the southern traditions with Greek life and and SEC athletics. The people are more my fit there, and socially with the bar scene there I would have a better time probably than at UNC. USC’s Greek village is dry though so that kinda sucks. On the other hand, UNC has one of the best business schools and educations in the nation, and blows USC out of the water. I like Chapel hill, I like frankin street, and I like the classic Greek life there. However, I just don’t know how it sizes up to USC in terms of the social experience and if im gonna have a lot of fun there. There’s definitely less people my type there due to diversity and some weirder kids but Greek life will help that. Also, i like the SEC and southern characteristics of USC and its athletics that UNC lacks. Also, UNC kids get a bad rep from surrounding schools and people around the southeast as being nerds or weird or just all around having bad people in comparison to other schools and I hate that. I’ll be comfortable at both schools though, I have plenty friends at each. Is UNC worth it? And will it be fun? Or can anyone validate or help me out over any of the stuff I said. I’ve gotta decide a school in like a couple days too lol. But please get back to me if you can! Thanks guys!