<p>so, going back to the original theme of the thread: if we are talking about rising HS seniors, it does seem too late by now to cook up new ECs, radically improve scores and grades. In a classic product management lingo, this is the case of “product has been already been developed and manufacturered, so how do we sell this”. The degree of freedom left is in the area of (1) customer segment (2) brand management and positioning (3) marketing and sale tactics.</p>
<p>I doubt this strategy works well with large public school that are more number driven, but T40 schools are largely (and unfortunately) private schools and they do seem to look for right chemistry between them and the kids as an important factor. </p>
<p>(1) customer segment selection</p>
<p>which schools might welcome the product that our kids are??? </p>
<p>The best source of research is really the CC forum on each school. Go to the school forum on CC, read a couple of days on past threads on each school forum. You will realize that the picture emerges on what kind of school it is, and what kind of kids they want. Can your kid be packaged to be “palatable” for this or that school? Well, these are the schools your “nearly finished” product can be tweaked here and there and be presented as a “highly sellable goods”. Many schools in this category seem to have a bit of a complex vis-a-vis HYPSM. Don’t diss them by making them feel like a frumpy Sarah who got asked to the prom at the last minute because Johnny couldn’t get Missy the perfect 10 cheer leader. She wants to be made to feel “special”. Ever heard of “Tuft Syndrome”???</p>
<p>(2) brand management and positioning: </p>
<p>I believe this is where the essays come in. We need to look at essays as branding and market positioning tool and an advertising campaign rolled in one. You have 30 seconds worth of air time with bored audience that hear SO MANY similar product pitches dawn to dusk. What will you emphasize during that precious 30 seconds worth of attention from customers? I guess you will focus on why this is the best product for them. Teachers’ rec letter is another avenue. If you have a theme, perhaps you can even share that with HS GC. Give them a “cheat sheet” on what the school is looking for in the candidate, and politely ask if the rec letter can address those issues subtly by highlighting the aspects of Johnny on that dimension. I know this may be a tough sell: HS GCs and teachers are overwhelmed and the last thing they want to do is to deliver “customized” rec letter for each school your kid is applying to. In S2’s large suburban public school, there is no way GC gets to know each kid well enough to really write “personal” rec letter, so they let the kids to submit “brag sheet” so that they can write a “proper” rec letter. Then, this is the opportunity to highlight the points that want mentioned in the rec letter.</p>
<p>(3) marketing and sales tactics: </p>
<p>can you do campus interviews? If so, this couldn’t hurt if your kid is the kind of kid who comes across very well with adults. Though they keep saying that interviews are just optional, etc, I think it matters if it was a campus interview. we are all human beings. If the people who are actually making the admission decision met your kid in person and came away with a good impression, how could that NOT affect their decision? Again, when you go and spend some time on college specific CC forums, you get interesting information on this aspect too. Some schools seem to ever so quietly “reward” the kids who bothered to come and have an interview on campus. There must be more marketing and sales tactics. I need to think about this for S2.</p>
<hr>
<p>Now, note that we haven’t done ANY OF THESE with S1. we were complete idiots with S1. We made so many mistakes with him complete with a wildly innocent and ignorant assumption that Berkeley, Cornell and Northwestern will be his safeties. He got an EA from Chicago so we didn’t bother with Cornell and Northwestern, and Berkeley whose deadline was before the EA decision came out did accept him, but it could have easily gone the other way for an OOS student that S1 was. </p>
<p>In S1’s case, we accidentally stumbled into U Chicago that is a perfect fit for him. It’s the kind school that is best for him, and he is the kind of candidate that is perfect for them. We did not know that when he was applying. We have done zero research on this school. He simply applied to it for the strength and reputation of the econ department. He was lucky they picked him. If he had been a borderline candidate, the fact that we have done no research and hence no “strategic product positioning” for this school may have cost him the admission. I really think we were extraordinarily lucky with the S1. His ancestors looked kindly upon him. </p>
<p>Unlike S1 who went to a magnet school rated as a top 5 public HS in the nation where there were only 60+ kids and where teachers knew each kid very well, S2, a rising HS junior, is in a large suburban public HS. So, I need to be much more forward looking and strategic. Unlike his brother who had literally perfect stats (SAT 2400, etc, etc), this one does need a much more “thoughtful and strategic” thinking behind the whole application strategy. We have more than a year, so there is room to “further develop” the product in addition to the steps I described earlier. He was shut out of AP classes this coming junior year even though he wanted them and was qualified for them (long story, there is another thread I started on this), so I “fixed” the problem by working with the school authorities when his charm alone couldn’t sway them. He is enrolled in an SAT prep course this fall (the usual variety like Princeton review group sessions). I am planning to gently suggest that at the start of the Junior fall semester, think about which teachers he wants to ask for rec letter year down the road, and try to build rapport with them well in advance. ECs are completely his, and I don’t ever try to influence them. </p>
<p>Meanwhile, this summer, I have done a lot of research on the potential best fit schools for him. I already have good candidates based on his stated desires for career and the kind of kid he is. All throughout this fall and next spring, I will be tracking the CC discussion threads on each of these schools. By the time next summer rolls, I will have vicariously gone through the full application/admission cycle on these schools, and I believe that will help tremendously in terms of “brand management, positioning, marketing, and sales” described above. He is an ROTC hopeful, and I have already talked to a few commanders of the ROTC units that serve the school that might be a good fit for S2. I have a good feel for what kind of dynamics takes place between the ROTC unit commanders and college admission counselors for each school/unit combination. I now know how best to help him get the ROTC scholarship and how to leverage that to increase his odds of getting into certain schools. </p>
<p>S2 does not know that I am doing any of these. Well, he does, sort of. But he doesn’t know how much I know and how much I am doing. He shouldn’t. If he does, he will feel like the whole process has been hijacked by me, and that’s not the kind of message I want him to have. I will make sure that he remains fully in charge of the whole process the way HE SEES IT. All throughout his application process, I will simply be a consultant, but I believe that the best consultant must know more than what the client wants to know, and supply answers in a quiet way even for the questions that remain unasked by the client. He is doing enough by being 100% in charge of his future ambition and ECs that reflect that passion and by getting good grades and scores that will get him to places where he will be happy. I don’t believe a 16-17 year old boy can get to the level of “strategic product positioning” that I can, and this is one of the assets he has in his disposal he should use, even without knowing that he had it and it helped him.</p>
<p>I will be making sausage for him behind the scene splattering blood and gore all over the place, but I will not serve it to him or wait on him. It’s a self serve cafeteria. </p>
<p>He is benefiting so much that he is not the first child - he wouldn’t have any of this unspoken guidance he were the first child.</p>