<p>one thing I might add in terms of the “branding strategy”.</p>
<p>One piece of advice I gave to my son about personal essay.</p>
<p>“think about how to integrate all the pieces of salient information about you that are different from other kids in a holistic manner to collectively give a clear and powerful glimpse into the person that you are”. Imagine you have 1000 gig saw puzzle pieces. You could just present these 1000 pieces by listing all sorts of ECs in a 100 bullet point list or you could complete the set and present the “picture” that emerged after you assembled all the puzzle pieces and finished the puzzle for the adcoms.</p>
<p>In my son’s case, the salient parts were: close to 50 countries he visited. The fact that he is a complete “natural”, no outside pressure on anything he did. yes, the fact that he spent two years playing on line games. how he developed his interest in economics/finance. how that came about and what about his life story up that point resulted in that choice. what he wants to in university going forward, etc, etc.</p>
<p>He wove various themes throughout multiple essays he wrote, and the resulting “big picture” was that of an organic free range chicken who discovered his passion through aimless intellectual and cultural meandering throughout HS, and NOW ready to fire on ALL cylinders in college to pursue his passion with razor sharp focus. Main essays and short essays and answers were all written to be complementary with each to follow a clear “master branding strategy”.</p>
<p>When I do marketing/sales pitch at work, I tell my people to follow the rule of parsimony. All the information you want to present and NOTHING ELSE that will distract your audience. Following this philosophy, I even advised him to omit certain minor ECs that won’t add to the big picture but also give the impression that after all he did follow conventional paths and the reason for any major EC achievement was lack of trying and time management. Better that he looks like a maverick and iconoclast with a story to match, than a dabbler and poorly motivated straggler. </p>
<p>I coached S1 as if I were coaching my subordinates to aim for a multi billion dollar sales win for the business. </p>
<p>Still not good enough for HYP, but it got him accepted into Chicago with an EC profile that was dismal in anybody’s view in terms of any organized activities with demonstratable institutional awards and certification of any kind.</p>
<p>the whole college application process turned out to be a really bonding experience for me, my husband and S1. This dynamics of him and us working together worked beautifully in the process of him getting his summer paid internship in the wall street (through merit and his own personal hustling with no family/friends connections) and how he managed the “orgniazational dynamics and politics” in that place to position him the best going forward. After this summer, the only thing I have left to teach him in terms of office politics is how to handle awful people at work. They were all so nice to him, he did not have a chance to learn how to win when confronted with true evil :)</p>
<p>This is the reason why I would never consider a boarding school or a hired college counselor. I would never want to outsource a critical business function that has reververating implications for my business for years to come. So, why would I want to delegate to somebody else this whole process that will pave the way I will interact with my son as an adult to adult for the rest of my life?</p>
<p>I will be doing the same for S2. He is completely in charge of “product development” - that, I don’t mess with or interfere. But, I will be his chief consultant for market analysis, strategic marketing and sales realization tactics.</p>