<p>Saved this info below a long time ago from this site. Don't remember who posted it.
Seems to be dead on.</p>
<p>This same question is likely to come up in interviews, discussions with admissions staff, etc. It's a quick way to judge the applicant's knowledge of the school, the depth of their thought process, and their level of commitment and interest.</p>
<p>Clearly, an answer that shows specific familiarity with one or more aspects of the school (preferably non-obvious) and which ties together past interests with future objectives is the best.</p>
<p>E.g., "Why do you want to attend Columbia?"</p>
<p>Fair: The academics are top-notch, and I'd like to be in New York City.</p>
<p>Slightly Better: The art history program is top-notch, and the cultural opportunities in New York City are fantastic.</p>
<p>Better Still: I've been interested in art as long as I can remember, and have enjoyed studying art and showing my own work in high school. I can't think of a better place to pursue a major in art history than Columbia. Not only do the courses sound fascinating, but it is my dream to live so close to great museums like the Guggenheim and MOMA, not to mention so many small, private galleries. I know I'll spend many hours absorbing thousands of years of art history as well as seeing what today's cutting-edge artists are creating. </p>
<p>(The last may sound a bit sappy, but you get the idea... ) Working in a particular prof, course, or other specific topic would be good, too - if it's honest and fits your big picture. If it looks like you grabbed something off the website that doesn't seem to mesh with your past interests, you could hurt your cause rather than help it</p>
<p>what i did, was write about me, i wrote about my goals and i hoped that by attending the schools i would be on the pathway to reaching my goals from the resources i'd get and the education i'd receive.</p>