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<p>LOL, the president of Reed College was a law professor and law school dean for most of his career before becoming president at Reed. It’s not surprising, then, that in 2005, three years after taking over as Reed’s president, he would profess a lack of knowledge concerning Reed’s peer institutions. He probably was, at that point, one of the least informed LAC presidents in the country about the overall institutional landscape among LACs. But that’s OK. He had only one vote, and anything he did with the PA survey would be diluted by other, and in the main better informed, voices.</p>
<p>I also suspect that some LACs may not have access to the kinds of comparative data that administrators at top universities rely on. </p>
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<p>I happen to know my institution’s provost quite well. He’s a very knowledgeable and well-informed person, with access to reams of comparative data on other institutions, data that are actually used to help inform critical resource allocation decisions and are therefore carefully assembled and interpreted. He has the most data on schools most similar to ours, which for some purposes is a group of the 10 “most similar” public research institutions, and for other purposes is a group of the 20 “best” public R1 research universities. But he also knows which schools didn’t make that cut because the data showed that, for resource reasons, they really aren’t our peers and competitors; and which are in a smaller group of schools that are so richly resourced that they aren’t our peers and competitors either. </p>
<p>Then, of course, there are a number of additional research universities where he has done comprehensive site evaluations as chair or member of an accreditation team; 3 other research universities where he has been on the faculty at various points in his career, including one as dean and another as associate dean; 3 additional research universities where he has held visiting appointments; and his own undergraduate and graduate alma mater institutions with which he maintains close ties, as well as the dozens of institutions he has visited for academic conferences, symposia, and other events, and the dozens or hundreds of faculty member he knows at schools across the country who are ever-ready to spill their guts about their school’s latest coup or pratfall. </p>
<p>He has access to useful information on all the Big Ten schools, plus the University of Chicago, plus for some purposes the University of Illinois at Chicago and the University of Wisconsin-Milwaukee, through the Committee on Institutional Cooperation, the Big Ten’s academic cooperation arm. (For example, a quick glance at a report on the CIC’s Traveling Scholars Program which allows graduate students at any CIC school to take advantage of unique courses, specialized library collections, or unusual laboratories at any other CIC school without change in registration or additional tuition reveals that students form other CIC schools flock to Michigan and the University of Chicago in large numbers, while all other CIC schools are either net exporters or neutral, which says something interesting about the strength and breadth of Michigan’s and Chicago’s academic resources). He keeps close tabs on other universities, public and private, in the state, as well as in neighboring Wisconsin and in other states where we are competing for students. His desk is stacked high with accountability reports and budgets requests from his deans and department heads, much of it based on competitive concerns—this school is gaining on us in this area, this other school has stolen a march on us and we need to catch up, this one is having our lunch on entry-level and/or lateral faculty appointments, this one is falling apart and creating strategic hiring opportunities if we get our hooks into their top faculty before so-and-so does. This isn’t “vague reputational” stuff; these are the day-to-day competitive pressures faced by a mid-market, multi-billion dollar enterprise in the highly competitive industry known as higher education. In that competitive business, the provost’s office is the most information-rich environment there is, not only with information about our own institution, but about competitors near and far who will seize any opportunity to catch up to you or get further ahead if you’re asleep at the switch. The provost of a major university would know about as much about his competitors as, say, the managing partner of a major law firm would know about other law firms competing in the same markets. He’ll know some well, some less well, but he’ll know which his real competitors are, which are not really competitive with his firm, and which regularly take the high-end business from him, leaving his firm to scramble for what’s left. And that’s about the level at which the US News PA survey 1-5 rating system asks for information—wherever you rate yourself, which schools are your equal or better, and which not as good.</p>
<p>This really isn’t rocket science, and successful executives in the higher education industry are on the whole not nearly as ignorant as xiggi makes them out to be.</p>