<p>I think freshman retention is an important factor. Much more so than % of alumni who donate… now there’s a factor that should be eliminated.</p>
<p>I don’t want my kid going to a school where a large percentage of the kids either can’t cut it academically, don’t want to do the work, or are so unhappy that they transfer out after freshman year. I want a college that selects kids that are good fits for the school. I think freshman retention rate is as good a way as any of measuring this.</p>