<p>liek0806,</p>
<p>I came from Hong Kong and had lived in the east, midwest, and SF before moving to LA four years ago.</p>
<p>From what I see, people living in LA have very inflated view of USC but once you are outside the LA bubble, USC's "prestige" diminishes very quickly. One thing to remember is less than a decade ago, USC was ranked outside top 40, if I am not mistaken. It's gonna take a while for others in other parts of the country to change their perception about USC. By the way, I didn't see many USC license plates even in NoCal (SF) when I lived there. What you described is very much a LA thing.</p>
<p>USC's Marshall is below UMich as far as ug biz ranking goes. Marshall MBA is ranked out of top-25. According to nne of the MBA guides, recruiters complain that USC's grads look too much like "frat boys" (lacking professionalism). Their MBA placement (also included in that guide) is less impressive than Michigan.</p>