<p>Two factors in a good college website- appearance and content. The above posters are talking about the WOW factor for content, I wish some (many) schools would just get up to average. I find the organization and bright red color print of UW-Madison much easier to navigate than some who use ordinary typewritten appearing black wording, especially underlined or boxed in (those lines always seem totally unnecessary and distracting, don’t they know how to vary their fonts?). I also have discovered an amazing amount of material by pursuing subsites and links (especially nice since I am one of the mothers-of-sons club members- no info from him!). With universities having a computer science dept you expect more than posting the typed pages someone handed in… Another downer is schools that don’t utilize the whole screen, using gray bars as in TV mismatched 3:4/9:16 formats, and home pages where you can’t find the academic calendar link, campus maps or other stranger friendly links. Good organization can go a long way in promoting a school. Each school has its own flavor, so I don’t expect all to use the same format, but unfortunately for some the website gives a dull, disorganized, uninviting impression of the school.</p>