<p>“COLLEGES NEED TO INVEST MORE IN ADMISSIONS WEB SITES, EDUVENTURES STUDY SAYS:Sites Shown to Have Critical Impact on Prospective Students, Yet Spending Lags”</p>
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<p><a href=“http://www.eduventures.com/a/news_10_31_07.cfm[/url]”>http://www.eduventures.com/a/news_10_31_07.cfm</a></p>
<p>According to Eduventures - an outfit dedicated to Enrollment Management (EM) - prospective students use college Web sites at a much higher rate than any other information source during the college search. Web sites also rank as the second most trusted source of information after campus visits among prospective students… “This study will focus on identifying effective practices in not only engaging students in the first crucial 30 seconds after landing on a new Web site, but also in providing engaging content to satisfy the needs and interests of students, many of whom spend more than 10 minutes on a single site.”</p>
<p><a href=“http://www.eduventures.com/a/em.cfm[/url]”>http://www.eduventures.com/a/em.cfm</a></p>