<p>rwehavingfunyet, while it is true that USNWR is overused in this country and needs more competitors, it is not just USNWR that holds those rankings to be true. If you look in other rankings, even from other countries (though they tend to be more graduate focused), such as the Academic Rankings of World Universities and the Times Higher Education QS rankings, you will still find that Michigan>Wisconsin>Indiana (and you will never find that Virginia Tech>Minnesota>Illinois). You will also find many of the councilors’ top 200, and even a few of the top 100 schools aren’t in the Princeton Review’s 371 Best Colleges. This doesn’t happen with the USNWR rankings.</p>
<p>That said, maybe the GC’s have different priorities than we are used to in rankings schools. I think the USNWR rankings, while flawed, will give a general idea of the order of schools in which a really smart person who hasn’t chosen a major would want to go. Excluding Tech schools, they start out pretty much with schools that have strong programs in almost all major fields then get thinner, until by the end of the top 100 where they become a mixture of schools with a combination of pretty strong and pretty weak programs and those with overall above average programs, but no real standouts (except maybe in uncommon majors). The counselors may be instead looking at overall experience and good fit for the majority of students (outside the obvious ones great schools like MIT). That is why humanities and social science schools do better than science schools, and schools with a lot of big or TA taught classes do poorly, even if they do offer smart fellow students and faculty, so your classes can move quicker and cover more. I don’t think most students follow up to the point that counselors can see which schools prepare students best for hitting the ground running in their career or grad school, so the students’ early impressions of schools and even visits will be most important for the counselors’ personal experience with these schools. Hence why some schools with great grad school placement and great price like Stony Brook get 3.6 rated alongside University of Montana and some Texas A&M satellite campuses (although the fact that Stony Brook’s strongest programs are in the hard sciences doesn’t help either).</p>
<p>The councelors’ job is to get these students into the schools they choose, not choose it for them. Especially at top high schools, I think the students and the parents will do more of the choosing themselves, with the GC typically just providing some suggestions, but mostly focusing on tips on the application.</p>
<p>As far as Kansas University goes, they were outranked by their instate competitor, Kansas State, by the counselors for 2011. In contrast, USNWR rankings put Kansas State at 132 and KU at 104 (in the GC ranking they were tied for 98, which means basically 98-121st place if they were a little more specific). I don’t know about other past scores, but in 2009 KU was ranked 89th in USNWR, so they had at one time, not even very long ago, been better recognized in the USNWR scores than they are today in counselor rankings.</p>
<p>Anyway, I don’t think that most counselors don’t know what they are doing (though as mentioned, I think they are more experienced with what comes after colleges are being selected than during), but I do wish they gave a sample of the GCs’ comments and perspectives when they were rating colleges, like Princeton Review does when they question students about their colleges, so we can see if their opinions were relevant to us.</p>