<p>So the common app = more submitted applications & cheaper for the university. If the school is already getting such high caliber & increased number of applicants - why make the change other than to save money? </p>
<p>My point isn’t that they should do more college fairs. It is that they already have stellar web presence - this IS a marketing tool.</p>
<p>Because these days saving $$$$ is very important. A few $100,000 here and there and you have real money. Also adding the Common App is very easy and painless for the school and easier for many students applying to multiple similar schools.</p>
<p>Michigan’s apps increased by about 6,000 this year (approximately 20%):
<a href=“http://talk.collegeconfidential.com/11909578-post1.html[/url]”>http://talk.collegeconfidential.com/11909578-post1.html</a></p>
<p>I doubt the increases this poster projects come to fruition, but it is probably true that common app will promote even further increases in the next few years.</p>
<p>Thanks for hunting that down. I knew it was significant. Interesting to see if the calculate their yield on that as that’s what counts in the checkbook. No school gets rich off application fees.</p>
<p>Yes, alumni contribution is how a school gotten rich. Common Application will likely to get more qualified applicants from OOS, the “Coasties”. When they graduate, most of them will likely to go back to where they came from and contribute to the school when they are successful.</p>
<p>One question on that theory though, since UW Madison had created the most Fortune 500 CEO’s, you would expect that they are making some serious dough. Do we know their record in donations?</p>