<p>No, I'm not sure what it means but can't beat #1. </p>
<p>Worldwide name recognition if nothing else.</p>
<p>It would be interesting to see actual formulas used in all rankings. I am sure all rankings have some truth to them. The issue is the size of error bar…Regardless, MW Madison, Harvard, Chicago are all great schools. I am happy to send my kids to any one of those on the top 10 list. In fact, we have allied to 6 out of the top 20 on the list.</p>
<p>UW is #1 in ‘Brand Equity’:</p>
<p><a href=“http://talk.collegeconfidential.com/university-wisconsin-madison/1062056-university-wisconsin-ranked-1-brand-equity.html[/url]”>http://talk.collegeconfidential.com/university-wisconsin-madison/1062056-university-wisconsin-ranked-1-brand-equity.html</a></p>