What do schools get out of all this?

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<p>Hogwarts! (Get it? 'Cause you want colleges to do magic.)</p>

<p>People like results that are easy to quantify. If you can’t quantify it, no one believes you did anything. It’s hard for a school to quantify really turning the ordinary into the extraordinary. It’s easy for a school to quantify their placement amongst other schools, they just look it up in a yearly updated table.</p>