<p>Woah, thanks for those tips - they're really good, I'll use them :). Now the only problem is repeating the process of making the "Why X" essays unique twenty times.</p>
<p>I read some good advice once on this topic which said that a good tactic to take is to focus on how the college meets your needs in a UNIQUE way, as well as what you could contribute. For example: X University is the only school in an urban area with a strong research focused biology program and a student body that is both engaged and intellectual. (completely random example btw not based on anything)</p>