<p>Some ideas offhand…finances (could you qualify for need based or merit aid if you need it), size (small, mid-size, large) , location (geographic as well as city/suburban/rural), overall “vibe”, Greek Life (do you want it or not?), sports (do you want big time sports or don’t care?), religious affiliation (do you want it, not want it, indifferent?), male/female ratio, food on campus, on campus housing quality and availability, are there clubs and organizations on campus that meet your interests…</p>