What happens in a UCLA 'Reception'?

So I received an email recently informing me about a reception in my city.

What exactly will happen over there? Is it worth attending?

I’ve never been to one, but it sounds like an opportunity for them to sell you on attending the school. If you are already planning to visit the school itself, such as for Bruin Day, this reception probably won’t be as important in deciding which school to choose. It should be useful if you can’t visit the school.