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Anecdote time:</p>
<p>I was working on a $70 million proposal, and when we finished the content the company sent down a graphic designer to pretty it up. He started to make changes to some of the plots and we ALL sort of lunged towards him yelling “STOP”!!! He looked confused, until one of the guys running the proposal (with long years in industry) told him that this proposal would go through a technical review, and if the reviewers saw graphics and language that looked like the product of marketing people they would immediately discount them. Engineers and scientists do not use and do not trust buzz words and pretty pictures, they want the real math and the real results… SO DON’T CHANGE ANY OF THE PLOTS. The plain lines created by MATLAB may not be pretty, but giving them color gradation and shadow effects just make them look like an infomercial.</p>