<p>From a nuts & bolts standpoint, see section C7 of this:
<a href=“Office of Institutional Research | Brown University”>Office of Institutional Research | Brown University;
<p>From a package standpoint, I don’t think they look for any one hook. It seems the more details you know about the campus, i.e., how much you seem to consider Brown to be a perfect match for you, makes a difference. It is a different animal from the other Ivies, and it is good to acknowledge that (not overtly, but in your essays and personal statement contents) so that it is clear that you didn’t just concatenate a “B” onto the “HYPSCDU” string because you realized you could reuse ione of your HYPSDCU essays to get a quick B app in. If you can, go to campus and sit there and walk around and get a feel for what you like about it. Then tell them why when you apply. People at Brown love Brown (not the concept of Brown, or the idea of a highly ranked Brown, but just Brown).</p>