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<p>Well put…There seems to be an element of…“hey I have to pay full price so I’ve got to position this in my own head to make it palatable. Hey…let’s do this…I will feel better if I make YOU out to be an ogre so I will bloviate from my self built pedestal about my extremely developed social consciousness, my highly evolved empathy skills and my obviously superior humanity. Whew, that was close…now I can feel superior again.”</p>