<p>You've gotten some excellent suggestions already. I am no expert. We've been on maybe ten tours by now. The best tour guides we've had have been enthusiastic about their schools and were able to convey that to visitors, what makes their school special, in a nutshell. One example: My daughter was very intimidated by Cornell's reputation. Even though she liked the campus, she didn't see herself there. Then we took the tour. Our guide was great. At one point, one of his friends greeted him (mid-tour) with a great big bear hug! This is what I liked:</p>
<p>He spoke with great enthusiasm and knowledge about all aspects of Cornell life.</p>
<p>He personalized everything, talking about his perceptions, activities, classes, etc.</p>
<p>He geared his remarks directly to his audience: that is, parents and kids, targeting each group. </p>
<p>For the parents, he mentioned how living off-campus is great, with lots of fellow students around. He told us we didn't need to fear our kids leaving the dorms. That struck me as strategic, because many people have heard that Cornell has a housing crunch.</p>
<p>For the kids, he spoke about the social life and the many Cornell traditions: the bell tower, a pumpkin on the roof, etc.</p>
<p>He told us how great the P.E. choices are, learning to sail, scuba-diving in Belize, etc. (Did he make that one up?)</p>
<p>He said that Cornell has a unique way of doing things, the Cornell spin. He gave several examples, including the P.E. choices, above.</p>
<p>At the end of the tour, my daughter said, "Wow! How do I get in?"</p>
<p>By the way, it's great that you're seeking to improve your tours. A poor tour guide (not that that's you!) is a bad representative for the school, even though people should realize that a tour guide is merely an individual and can have an off day, etc.</p>