What should I write for a "background" topic?

<p>The prompt for a scholarship essay says the following:
Essay must address all of the following topics, giving specific examples: (Maximum 3700 characters, approximately 500 words)
Background
Personal and academic achievements
Academic plans and career goals
Most recent community service efforts
Financial need</p>

<p>I've written the last four, but what do I write about the first one? It has to be pretty short, about 700 characters. What should I focus on? Ethnicity? Grades?</p>