<p>I agree with Cangel's comments above. My daughter applied to Kenyon ED, and this school is very big on admitting students who really want to attend. Kenyon has 3 questions in its supplements asking how you learned of the school, to describe your visit (if you visited), and how your goals etc. match with the school. My daughter included some specifics about academic programs and ECs she is interested in, but also some personal details from her visit that helped her decide that Kenyon was the school for her. Even if the student hasn't visited, they can probably find some specific details from the website and viewbook that apply to something unusual of interest to them. I agree that most essays will probably be variations of common themes, and you shouldn't fret about it being totally orignial too much.</p>