Read the book Right College, Right Price to learn about different types of colleges and which may be a fit for you financially.
Run an EFC calculator (I prefer the college board one) and see how much need you demonstrate. Cry.
Keep on top of test dates and make sure your kid has the highest test scores they are capable of getting by fall of senior year.
If GPA and test scores are high, and income is upper middle class (the formulas say you’re full-pay but common sense says otherwise), start researching merit aid.
Keep on top of entrance requirements for colleges, does your child’s schedule have enough credits in math, English, history, etc?
Visit campuses within driving distance of home, just to test drive being on a large campus, being at a small college, being at a Catholic or other religious school, being at a business- or career-focused college, being at a “classic core curriculum” college, etc. (for whatever variety of schools are available reasonably close to home). See if your child has strong preferences for a particular type of school.
Write up a list of their extracurricular activities and awards and grab a copy of the transcript. Do any strengths/weaknesses/passions jump out? What things do they want to continue doing or studying in college? Put that on your college shopping list as well.
If child is thinking of being a student-athlete, register on NCAA and research how recruiting works for your sport of choice.
Read Crazy U for a lighthearted look at the whole process.
Start reading the following blogs. You can sign up to have them delivered to your email:
collegewise - wiselikeus.com
High School Counselor Week - hscounselorweek.com (This one only publishes during the school year, so you will get nothing over the summer.)