<p>From what I've learned through this process, it seems many LACs place more importance on the student's whole package: GPA, standardized tests, letters of recommendation, essays, ECs, etc... looking for a more well-rounded individual. The bigger universities/state schools appear to care more about the GPA and test scores - some don't even require an essay. </p>
<p>On PR's & USNWR's websites, and in several books, they list what each school places importance on. It is pretty interesting to see how they vary!</p>