<p>Grab some random 15 year old kids and then some random folks at Walmart and ask them to give you all of the names of the schools they know. You’ll get a whole different list than if you ask someone in academia or who have dealt with colleges. I can tell you from the many, many, many young people who have been living and running through my house hold that the names that come immediately to mind from my crew are the ones with sports teams and if it’s football season, those teams come right to mind, if it’s the finals in basketball, those do. Yeah, my son knew about Syracuse for years. Never mind Dartmouth, Brown, UPenn, Cornell, even Yale. But their memories tend to be rather short. On a longer term basis, they can come up with the names of our local schools where they’ve taken some courses, played some games, gone by, had direct contact with as venues. So yes, my kids would say Purchase, Manhattanville, Iona, Fordham, with some thought Columbia, Manhattan College. Harvard would make the list. Where their siblings and where DH and I went make the list since we visit them. </p>
<p>I asked one kid last year, very bright young man who has Columbia and MIT on his list right now as his top schools about school, as his brother had just been accepted to NYU. He couldn’t even come up with NYU as a name as they always referred to that school as Stern. He knew Cornell because his father works at that hospital, and he knows where his parents went to college, though not sure about the med school. And he had gone on college visits with his brother I guess that cell phone social media, game function were burning up on those trips because he had zero memory about the schools. </p>
<p>Some folks around here don’t even know what a SUNY or CUNY are, and that NYU is a private school, not the state flagship. The state of NY should just buy NYU so that the misconception is righted,as I think I’ve heard this about a hundred times, and am ashamed to say that some years ago, I thought the same. I had no idea how the NY state system works and few NYers do either. </p>
<p>So those schools that have great sports teams, believe me, they earn their keep with the name recognition they garner. Yes, my son is more interested in some schools as possibilities than other because of name familiarity with sports teams, and my college kid absolutely loves the fact that his school has national sports teams and he gets to go to those home games at very little cost, and perk he makes sure he gets each and every year… My son who went to a LAC loved their main sport for which they are D1 and he played a sport which mitigated the fact that their basketball and football teams were small time. So it can make a difference among boys, and these males have become a scarcer commodity among schools that do not have a sports presence. </p>