<p>For several of the colleges I am applying for, I am applying because they are simply high in ranking, frankly speaking. But I can't say that in "why ____essay." Then what do you think I have to say on the essay? Although It may sound like stupid, I am serious. So please advise me on this. Thank you.</p>
<p>Do some research on these colleges.
Go on their websites, and look at their programs and majors, extra-curricular activities, etc.
Then decide what you like about it/what you see yourself doing there and write about that.
Hope this helps. :)</p>
<p>Personalize it, show them that you have thoroughly researched them and everything that they have to offer.</p>