Why am I getting emails for Fly-In programs?

I have gotten one so far from Williams (Windows on Williams), Pomona (Perspectives on Pomona), and Swarthmore (this one said I had been nominated).

Some were sent to the email I have registered to the College Board and ACT, but others were sent to my school email that I have not registered with anything other than Naviance.

Does this improve my chances or mean they are interested in me? I am trying not to get my hopes up because I got similar outreach from Questbridge but that did not end up working out. But if anyone knows what this means or has any experience with fly-in programs I would really appreciate it

Are they paying for the expenses (travel, lodging, meals)?

Do you fit any of the diversity criteria these programs are usually for? If so, you have your answer.