Why are Athletics so important to most colleges?

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I don't mean to offend by stereotyping, but fielding a good baskteball team at a college, for example, will likely result in recruiting some African-American students. In turn, a school with a good basketball team will interest other African-American students

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<p>GFG,</p>

<p>If you go to the athletics website where our kids go to school, while one of the co-captians of the basketball team is black, the team in and of it self is overwhelming white. The same holds true for the along football and baseball teams.</p>

<p>Another thing to take into consideration, is that while the ivies may give preferential financial aid packaging, they do not give athletic scholarships (more potential for a full-ride). If given the choice, a black kid with a hoop dream of going pro will chose Duke or some other basketball powehouse schoool any day of the week over any ivy league school.</p>