Why can't Cal play in the 'smart football player market'?

<p>

</p>

<p>What’s odd is that “value” as defined by the ability to draw interest is not an inherent quality of the activity in question but is rather a pure social construct that can and has been reshaped and redirected by various cultures. </p>

<p>Take chess, an activity that shares numerous connections with mathematics, where former world champions such as Emanuel Lasker and Max Euwe having been professional mathematicians, and which has itself spurred significant mathematical research in combinatorics, topology, computational algorithms, and (naturally) game theory. Yet chess, like mathematics, tends to be an activity derided in US culture as being the preserve of antisocial nerds (or even mentally ill anti-Semitic cranks in the sad case of Bobby Fischer). But professional chess is considered to be a popular sport in Europe ,especially the former Soviet Union, and Asia. The 2010 World Chess Championship split a prize fund of 2 million euro, not to mention the significant brand endorsement fees earned by the top contenders. For many years, current champion Viswanathan Anand was the richest ‘athlete’ in India - richer than even the nation’s top cricket stars. </p>

<p>Yet it’s hard to argue that chess inherently has any more social “value” than does mathematics in general. In fact, it almost certainly has less. Chess is just two guys mentally battling about a fixed set of rules. Sure, more strategies and more insights can be discovered, but only within the preset rules. But mathematics as a whole can be used to discover a wide swath of insights. </p>

<p>Nevertheless, chess pays far more than does pure mathematics, and indeed, Emanuel Lasker resorted to financially supporting his mathematics work through playing chess exhibitions. For whatever reason, mathematics work doesn’t really seem to capture the imagination of the public such that people would pay to watch mathematicians work - almost certainly due to a lack of marketing promotion. As much as I appreciate chess, I have to admit that a live championship match is pretty boring. Nevertheless, the world chess championship attracts large TV audiences throughout many regions of the world.</p>