Why do business majors need calculus?

Yeah, I really see how ∫x²+4x³dx=x³/3+x⁴+C is gonna help me in the marketing world.

Might your future company’s profits grow at an increasing rate or a decreasing rate? Or do you expect all changes to be linear? You might not be calculating first or second derivatives, but you might want to know about their existence.

Also I think a calculus requirement is a way that programs select students for analytic skill, even if the calculus itself will not be used.

The days when marketing people picked the color of the brochure are over. It’s all data all the time. Pricing algorithms, loyalty programs, market research, purchase frequency and velocity, maximizing shelf space or facings, quantifying the value of an incremental brand extension vs. investing more in the existing product. Marketing people used to throw stuff on a dart board; now it’s all data and regressions and analysis.

A marketing person whose math stopped at trig is going to have a hard time convincing an interviewer that they’ve got enough analytical chops to survive in marketing.

Business analytics are very important/relevant for marketing. I would suggest that calculus as well as statistics will be important classes for you.

This is the third time you have posted about calculus for business. One semester of calculus is required as a part of every accredited business program I know of. You need to take the class and pass it.

I see from a prior post that you got a D in pre-calc. I would strongly recommend that you get a firm grasp on pre-calculus concepts before starting calculus (be it through re-taking the class, a tutor, online resources, your college math center etc.).

If the problem isn’t calc but pre-calc, you might think of doing some self-tutoring to bulk up your core math skills. There are going to be other requirements (Econ, statistics, any finance) for a business program that will be very challenging if you’ve got a shaky math foundation. The most basic marketing concepts (pricing, promotion, distribution) are going to require math and that’s before you get to the current stuff (big data, algorithms, data mining).

Well obviously the first two times I posted about business calculus I got no responses.

@QueenX I see you are new to CC. For future reference, it is preferred that you bump up an old post (just write “bump” as a reply) rather than create multiple posts on the same topic (which is technically against the terms of service of CC). And no reason for snark - people here are trying to help you.

Businesses don’t want marketing people who don’t understand how their businesses become / stay profitable. Have you ever seen the Black-Scholes formula? You will need to to get through most business programs.

There are Marketing/Business majors at many colleges that will not require much “difficult” math. Pick a college you like, go to the Business school’s website, click on a major, and you can see what the required classes are for each major. If you don’t want to improve your math skills enough to become good at Calculus, choose the right major at the right university and you won’t have to learn Calculus.

However, as you search for that school and major, be sure you check the starting pay for graduates of that major at that school. It’s easy to confuse one school’s $55K/yr starting pay for graduates with another school’s $33K/yr starting pay for graduates in a similar-sounding major.

Sometimes, it is worth it to go through the trouble to learn that more difficult class, because it often results in a higher paying job. But it is also very understandable that sometimes, some students don’t want to do that. You’ll have to decide what’s for you.

Basically, marketing without a strong handle on data analytics (which involces calculus/statistics) will lead to a lot paying job because nowadays marketing is data based.

Marketing without a data analytics/math/statistics background is useless in today’s business environment.