Why do colleges offer merit scholarships?

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lol, I hope you weren’t referring to me, TomSr :). I’m certainly not one who pursues the image of a “cherished elite school”! I made the comment about some of them only offering a handful of merit scholarships, because for some of them there is certainly very little chance of getting one of their coveted scholarships. Others, such as Holy Cross (mentioned in another thread) flatly state that they don’t give merit scholarships, when they actually give out like 6 a year. </p>

<p>When S was looking (and now D), OTOH, we were able to get a very good idea at each place he applied what he was likely to be offered.</p>