Why do colleges offer merit scholarships?

<p>“Basically, it seems like most universities in the top 30 offer merit aid.”</p>

<p>Thanks for the work you did. Not to belabor this, but 12 out of thirty is not most, and I’d like to see how many scholarships they actually award. </p>

<p>To the Ivies, I’d add the NESCACs as schools that don’t offer merit, which are are big chunk of the top 30 liberal arts. (I’m sure someone will find an exception.)</p>

<p>It’s not 100 percent but not offering merit has a strong association with high rank.</p>