Why do some colleges require all testing to be reported?

I agree with @mathmom. Testing twice will not raise eyebrows since that is probably the norm for kids who are applying to higher end schools. Taking it three, four or more times will probably not look good to the AdComs and will look like the student was just shopping for a particular score instead of putting together a more well rounded high school career. There is no need to take the ACT or SAT 3 or 4 times.