Why do some colleges require all testing to be reported?

[brantly]

People should also remember that the concerns that excessive test taking might only be seen negatively by a small handful of colleges. Most colleges are ECSTATIC about a high testing applicant, regardless of the number of sittings. They’re falling over themselves to try to get you to attend.

Only the very selective ones who must parse out offers to a small percentage of their applicant pool might even consider de-valuing an applicant who sits for the SAT a fourth or fifth time. All other schools won’t give a darn and will hope to land that kid w/merit scholarships!

^^^^This. The scores are about them, not about you. As in," What can you give us in return for admitting you?"