<p>The numbers are definitely interesting. Rutgers seems to need some kind of campaign to increase its’ attractiveness to applicants, particularly its’ instate ones. In Virginia, many kids relate to UVa and VT (and to a lesser extent W & M -probably due to smaller size and less of a sports focus) and wear t shirts with pride from an early age. And many kids have those schools as top choices. I’m sure that is seen in many other states as well-Michigan,Ohio, NC, etc. Loyal alumni also seem to make a difference. Rutgers may need an infusion of effort by loyal alumni and a good PR campaign. It is a very good school and it’s a shame that it does not seem to be held in higher regard by many of the citizens of New Jersey.</p>