<p>Who was the President at time? I’d imagine it was a long long time ago given that you are a parent. And without being there he could have been joking or saying that tongue-in-cheek. The current President, Steven Sample, has set a new course for USC and has been very successful in bringing in high-caliber students. In addition, USC INCREASED its financial aid budget by 8% this year, even as many schools are cutting back: [USC</a> Financial Aid Expected to Increase](<a href=“http://www.usc.edu/uscnews/stories/16180.html]USC”>http://www.usc.edu/uscnews/stories/16180.html)</p>