Why is visiting colleges so important?

@millie210 says what I was thinking, but in a much more eloquent way! Visits to me are maybe more about the people and less about the buildings. From the people, you can get more of the feel the culture of the school. Yes, in some ways, many buildings, campuses and especially dorms look the same, but what is spoken about, emphasized, and what you see and hear in the student body was a valuable part of visiting.