Why is visiting colleges so important?

A college visit can be a life changer for some. My family took a cousin (he was finishing up his sophomore year in hs) who had no real thoughts of going to college (which is okay, but this kid is pretty smart) on college tours to a state directional along with 2 HBCUs and he had no idea that a college could be so different from his not so good inner-city high school. He was doing okay as a student (3.1 UW), but what he saw (resources, friendliness of the student body, dorms, the social life of the students, and sitting in on a class that was interactive and fun) changed his entire view on what was possible (All A’s and one B with a few weeks to go this semester). A college visit is just a small window at how life could be at a school, but what if it is a glimpse at a life never imagined?