It’s also not generally something that people parade around: “Hey, I have significant unmet financial need that might prevent me from going to college!”
Not as fun as discussing Coke, which is “Look at how great I am.”
This is the same reason Timmy’s parents say Timmy got a full ride scholarship… when in fact it’s need-based financial aid that they got.
Just another reason JKCF isn’t discussed as much.