Why so little mention of Jack Kent Cooke College scholarship?

[ucbalumnus]

https://www.jkcf.org/our-scholarships/college-scholarship-program/faqs/ says the following about eligibility:

@JKCF

Demonstrate unmet financial need. We will consider applicants with family income up to $95,000. Last year’s cohort of new college scholarship recipients had a median family income of approximately $26,000.

Considering the demographics of these forums, it may not be surprising that the JKCF scholarship is not mentioned much, since these forums are very heavy with students/parents in families with incomes much higher than $95,000.