Why transfer essay

<p>Should I make the why transfer essay on the general portion of the common app more general or specific with regards to my specific course of study/major ect.? The issue I'm running into is that, due to the fact that I'm applying to a number of schools, I can't really elaborate that much. My plan is to go fairly general (i aim to succeed my acedemic endeavors...ect.) with the essay that goes to all the schools and get more specific with the supplements. </p>

<p>Is this generally what colleges expect? Or should I try harder to include some specific, yet still universal stuff in the essay that goes to everyone?</p>