<p>"How much weight do even people who can decipher them (interesteddad, monydad) give to all the numbers? It seems to me that so much is uncertain in the markets now that it would not make a lot of sense to counsel a kid to attend college A rather than college B because of bond ratings or liquidity issues."</p>
<p>Possibly we'd disagree about this less now than in previous circumstances.</p>
<p>My feeling was, and is, that, in healthy times, extra financial wherewithal does give a college the ability to do extra stuff. But as a consumer you can actually look at the results, stuff they are spending their $$ on, and decide if it helps you,personally, or not. If they are using it to "buy diversity", eg giving scholarships to people who have different ethnic backgrounds, and you care about that, well that's a good thing to you. If they are using it to equip varsity sports teams to compete well at a level above their size,and you care about that, well that's a plus to you. But if you don't care, and it happens that some other less wealthy school is good in Italian, which is what you want to study, and has stuff you personally care about more, and this wealthy place isn't/ doesn't, and the kids don't "fit": then to heck with the other school's big endowment; the choices they've made to use it for are not ones that personally benefit you , so much as to overcome other relevant factors of the decision. It will still have impact, but it's just one more thing to consider. IMO.</p>
<p>But in unhealthy times things are a bit different; these are the circumstances where the college's financial flexibility can actually be more important to you as a consumer IMO. It seems to me that a college with less financial flexibility may be more likely to have to do things that you might not like, while your kid is there:</p>
<p>Cut financial aid, cut programs and staff, increase class sizes,defer maintenance and building projects. So what you see now may not be identical to the situation three years down the road. If you are mostly interested in school z because of their special program in Florence, and it so happens that program actually is not profitable for them, it could be that program gets cut in a year or two. When you're a senior, it may seem like the incoming freshman class is both wealthier and stupider than your class is. If you care. Class sizes may rise. Some electives that they offered in the past via visiting professors may not be offered.</p>
<p>So IMO now, moreso than before, this is something one might at least think about. Because now you have to not only evaluate what's there now, but also think about if/ by how much what's there may adversely change during the time your kid is there.</p>
<p>But I personally would not be in a position to use bond rating information to make valid conclusions about what will happen; it's more food for thought.</p>