And now the state of California and the NCAA are going to allow boosters to show up with suitcases of cash to get athletes to go to that school. Free parking spaces and getting to register early for classes are nothing compared to cash.
All the things the schools are promising like parking spaces and early move it don’t cost the school anything, even less than the marketing postcards and swag like sunglasses and t-shirts. Why not offer them as incentives?