<p>I don’t consider DIII “big time”. How often do you see DIII on TV? </p>
<p>An interesting report on “The Sports Imperative in America’s Research Universities”.</p>
<p><a href=“http://mup.asu.edu/TheSportsImperative.pdf”>http://mup.asu.edu/TheSportsImperative.pdf</a></p>
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<p>@Jea828:</p>
<p>You also need spectators for big time sports.</p>
<p>Other countries may not care to watch college students (usually not the best athletes in a sport) play that much. In Latin America, several soccer clubs started as college teams but then spun off and professionalized. Something like the NCAA is strange and unique. College sports clubs in other countries usually had to make the choice to either go big time and join a professional league or stay small.</p>
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<p>So what? We are the education leaders. Everyone wants to go to school here. We don’t need to follow other countries’ examples. </p>
<p>Sports and education have become part of our culture…and we’re not changing.</p>
<p>LOL. Personally, I like the diversity. I like the fact that there are schools like CalTech/WashU/UChicago where sports aren’t emphasized and there are schools (of all sorts) where it is. More choices for everyone to find a school that is a good fit for them.</p>