I’ll channel my wife here with my final thoughts. Once you are at a certain level university, the material covered and amount you will learn at one school over another is negligible (controlling for school size and focus on undergrad programs). Physics II at a top five school will not be any better than at a top 20 school. In addition to fit, students should look at 1. where they want to be geographically, 2. what industry or organization they want to enter, and 3. the size and strength of the alumni network. If you want to work in Silicon Valley, shoot for Stanford, UC Berkeley, or another strong school in the Cal system. If you want to work for GM, go to UofM or Kettering (yes, Kettering).
This, of course, may apply less to someone who plans to pursue a PhD or JD, but even in academia some schools are feeders into specific programs.