<p>It is fine and good to feel like you are being wooed (is that the right word?) by the colleges with all the mailings and contacts. But be careful because another way of looking at it is that the schools may just want your application and then you are just another candidate that is stacked against other candidates. More application means much smaller acceptance rate which in turns upping their prestige and ranking. While you say it is wooing, the college might just be luring you so that they can get more of what they want.</p>